PPC is good and its fast, at least for traffic and you can use it to test the responses to your products, ads, content and free giveaways quickly. But it must be managed smartly to make it work and you should not use it as your only source of traffic.
Google Adwords being one of the most popular form of PPC has rules that change continuously depending on what Google want next, what is effective today may not be effective tomorrow because of Google rules, you do not want your success to be dependent on ... more
You Need More Than PPC To Succeed On The Internet
