When you use PPC services (e.g. Google Adwords) you get more or less instant traffic, you don’t have to wait for months before knowing what your targets think of your offer, you can start small, if it coverts to sales faster than you spend on it, it could be a great revenue generator and you can do it manually at first.
As good as PPC is, you must also know that
It Has A Learning Curve
If you want to be successfully with it you’ll need to ... more