If you’ve never done PPC (pay-per-click) before, using Adwords is a very good place to start, but you don’t have to use it. What you want is to get to your targets, if you can get to all the targets you need to make as much as you want without using traffic generating methods like Google Adwords, then you don’t need Adwords.
Generally what you should do when it comes to promoting your online business, is to use as many ad media as you can find your targets, test and track them, and if you get the results ... more
Must You Use Adwords?
